The 20th century observed a seismic shift in the makeup industry, thanks in large portion to pioneering women who pushed societal norms. The suffragette movement, light emitting diode by feminists like Elizabeth Arden and Helena Rubinstein, empowered women to accept makeup as a mark of these liberation and self-expression. These trailblazing entrepreneurs also played a vital role in creating revolutionary make-up products and establishing cosmetics empires that continue steadily to succeed today.
One of the most legendary instances in make-up history occurred in the 1920s, with the emergence of the “flapper” look. Women began to wear faster skirts, bobbed their hair, and embraced daring makeup, featuring black, smoky eyes and brilliant red lips. This era marked a revolutionary departure from the subdued Victorian cosmetic and became synonymous with the newfound heart of liberty and rebellion.
The mid-20th century introduced Hollywood style to the world of makeup, with film stars like Marilyn Monroe and Audrey Hepburn captivating 婚禮化妝 readers making use of their unique beauty. That period found the increase of famous make-up artists, such as Maximum Factor and Ben Nye, who produced cosmetics especially for film and images, pioneering methods which can be however utilized in the leisure industry today.
The 1960s produced another seismic shift in make-up developments with the development of the “Moving Sixties.” Influential results like Twiggy and Brigitte Bardot popularized the doe-eyed search, indicated by major eyeliner and false lashes. Meanwhile, the counterculture movement embraced an even more organic and bohemian aesthetic, exemplified by flower kids who eschewed old-fashioned make-up and only a bare-faced, “hippie” look.